naturalcapitalist.org

Tasks

Avoid using deprecated HTML tags.
Implement the viewport meta tag.
Use "H" tags.

SEO

URL

Domain : www.natcap.org/

Character length : 15

Title

Natural Capitalism-Creating the Next Industrial Revolution

Description

Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution. Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide vital life-support services--is in decline and relatively expensive. The next Industrial Revolution, like the first one, will be a response to changing patterns of scarcity. It will create upheaval, but more importantly, it will create opportunities. Business must adjust to these new realities. Innovative companies are already doing just that. They're profiting and gaining decisive competitive advantage--and their leaders and employees are feeling better about what they do, too. They're in the vanguard of a new business model: natural capitalism. Authors: Amory Lovins, Hunter Lovins, and Paul Hawken

Keywords (meta keywords)

Natural Capitalism-Creating the Next Industrial Revolution, natcap, Natural Capital, natural resources, Amory Lovins, Hunter Lovins, Paul Hawken, industrial revolution

Error! Using “meta keywords” is meaningless in a while.

Open Graph Protocol

Error! The website does not use the OG (Open Graph) protocol.

Dublin Core

Dublin Core is not used

Underscores in the URLs

Good! No underscore (_) found in the URLs.

Search engine friendly URLs

Good! The website uses SEO friendly URLs.

Checking the robots.txt file

The robots.txt file is missing!

Social

Social Engagement

Linkedin34

Facebook Share0

Facebook Comments0

Content

Doctype

XHTML 1.0 Transitional

Encoding

Perfect! The character encoding is set: ISO-8859-1.

Language

Error! No language localization is found.

Title

Natural Capitalism-Creating the Next Industrial Revolution

Character length : 58

Good! The title’s length is between 10 and 70 characters.

Text / HTML ratio

Ratio : 7%

Error! The text / HTML code ratio is under 15 percent on this website. This value shows that the website has relatively few text content.

Headings

H1	H2	H3	H4	H5	H6
0	0	0	0	0	0

No "H" tags found

Heading structure in the source code

Word cloud

snowmass2

Keyword matrix

word	title	descriptions	heading
snowmass

404 Page

The website has a 404 error page.

Flash content

Good! The website does not have any flash contents.

Frame

Good! The website does not use iFrame solutions.

Images

We found 14 images on this web page.

Alternate attributes for the following 13 images are missing. Search engines use "alt" tags to understand image content efficiently. We strongly recommend fixing this issue.

Technologies

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	1
<CENTER>	1

Redirection (www / not www)

Good! The web address is accessible only in one version. The version without www is redirected to the version with www.

Deprecated HTML elements

Error! Deprecated HTML tags are used on this webpage. You should improve your website.

Deprecated HTML tags	Occurrences
<font>	1
<CENTER>	1

Printability

Suggestion! Unfortunately, no printer-friendly CSS found.

Meta Tag (viewport tag, mobile devices)

Error! The meta tag named viewport is missing.

Speed test

Server response time

The server response time is fast enough.

Table layout

Error! Avoid using nested tables!

Number of HTTP resources

Number of source domains

Render blocking resources

The elements below are blocking the “above the fold” rendering.
List of render blocking css files

http://www.natcap.org/custom/styles/smc.css

Speed test – Javascript

Javascript

Good! Just a few javascript files are detected on the website.

File size of all javascript files combined

45.59KB

Javascript minifying

Great! The Javascript files are minified.

Speed test – CSS

CSS

Good! Just a few CSS files are used on this website.

http://www.natcap.org/custom/styles/smc.css

File size of all css files combined

1.47KB

CSS minifying

Great! The CSS elements are minified.

Speed test – Compression

Uncompressed size of the of the HTML

5.73KB

Gzip compression

Your site uses compression.

Speed test – Browser cache

Number of static resources (image, JS, CSS)

Browser cache

The browser cache is not set correctly for all elements.

URL	Duration
http://www.natcap.org/custom/images/authors.gif	Expiry time is not specified
http://www.natcap.org/custom/images/ferntext.gif	Expiry time is not specified
http://www.natcap.org/custom/images/line.gif	Expiry time is not specified
http://www.natcap.org/custom/images/topfern.jpg	Expiry time is not specified
http://www.natcap.org/custom/styles/smc.css	Expiry time is not specified
http://www.natcap.org/images/article/Ban_SmallIsProfit.gif	Expiry time is not specified
http://www.natcap.org/images/catButtons/BAUTHORS.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/BBEYOND.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/BBUY.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/BCONSULT.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/BMEDIA.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/BSEARCH.GIF	Expiry time is not specified
http://www.natcap.org/images/catButtons/Bcheers4.gif	Expiry time is not specified
http://www.natcap.org/images/catButtons/Bread.gif	Expiry time is not specified
http://www.natcap.org/images/logo.gif	Expiry time is not specified
http://www.natcap.org/images/tile.gif	Expiry time is not specified
http://www.google-analytics.com/ga.js	2 hours

Speed test – Images

File size of all images combined

76.68KB

Image optimisation

You can save 4.5KB (37% compression) by optimising the images below:

By lossless compressing the http://www.natcap.org/custom/images/topfern.jpg you can save 4.4KB (40%) data.
By lossless compressing the http://www.natcap.org/images/catButtons/Bcheers4.gif you can save 129B (12%) data.

Links

We found a total of 11 different links.
Internal links: 6
External links: 5

External links:

Link text (anchor)	Link strength
http://www.amazon.com/.. /ref=sr_1_1?ie=UTF8&s=books&qid=126029687...
http://www.rmi.org/sitepages/pid43.php
Rocky Mountain Institute
http://www.smallisprofitable.org
Intrcomm Technology's

Internal links:

Link text (anchor)	Link strength
http://www.natcap.org/sitepages/pid5.php
http://www.natcap.org/sitepages/pid7.php
http://www.natcap.org/sitepages/pid9.php
http://www.natcap.org/sitepages/pid10.php
http://www.natcap.org/sitepages/pid11.php
http://www.natcap.org/sitepages/pid4.php

Website security

45.33.122.224

External hidden links

Good! No hidden external links found

Looking for eval()

Good! No eval(bas64_decode()) scripts are found

Checking for XSS vulnerability

No XSS vulnerability found

Email encryption

Warning! The website contains at least one unencrypted email address.

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Icons

Favicon

Error! No favicon is found. Using favicon helps to build a better brand quicker.

Typos

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SEO report of naturalcapitalist.org